{"id":4470,"date":"2022-09-13T03:56:38","date_gmt":"2022-09-13T03:56:38","guid":{"rendered":"https:\/\/gesturetek.com\/wordpress\/?page_id=4470"},"modified":"2023-02-02T00:26:57","modified_gmt":"2023-02-02T00:26:57","slug":"research","status":"publish","type":"page","link":"https:\/\/gesturetek.com\/wordpress\/aboutus\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\" style=\"min-height:256px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img data-opt-id=514357890  data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"294\" class=\"wp-block-cover__image-background wp-image-4448\" alt=\"\" src=\"https:\/\/mllmuht5ay36.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/gesturetek.com\/wordpress\/wp-content\/uploads\/2022\/09\/img-tablefx.png?resize=480%2C294&#038;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/mllmuht5ay36.i.optimole.com\/w:480\/h:294\/q:mauto\/f:best\/https:\/\/gesturetek.com\/wordpress\/wp-content\/uploads\/2022\/09\/img-tablefx.png 480w, https:\/\/mllmuht5ay36.i.optimole.com\/w:300\/h:1080\/q:mauto\/f:best\/https:\/\/gesturetek.com\/wordpress\/wp-content\/uploads\/2022\/09\/img-tablefx.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Signs, screens and displays that are interactive, rather than static, are far more effective at capturing people\u2019s attention and engaging them with your brand.&nbsp; This results in a significantly greater return on your marketing investment.&nbsp; Touch-free, gesture control interactivity adds even excitement to the user experience and cuts above marketplace clutter like no other medium can.&nbsp; Interactive displays with a gesture control interface are also more hygienic and less susceptible to equipment breakage than touch screens or other touch-based systems.<\/p>\n\n\n\n<p>GestureTek will maximize the&nbsp;<strong>ROI<\/strong>&nbsp;on your next&nbsp;<strong>interactive presentation, entertainment or advertising system.<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" style=\"border-radius:18px;background-color:#fac328\">Contact Us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns ticss-d2b1346b is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ticss-89a71756 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<h3 class=\"has-medium-font-size wp-block-heading\">InfoTrends Study<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital signage displays increase:\n<ul class=\"wp-block-list\">\n<li>brand awareness by 48%<\/li>\n\n\n\n<li>average purchase amount by 30%<\/li>\n\n\n\n<li>sales volume by 32%<\/li>\n\n\n\n<li>visitor traffic by 33%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\">Arbitron Study<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Patrons exposed to interactive floor advertising:\n<ul class=\"wp-block-list\">\n<li>recall ten advertised brands with aid (85%)<\/li>\n\n\n\n<li>recall ten advertised brands unaided (55%)<\/li>\n\n\n\n<li>are more inclined to purchase the product (47%)<\/li>\n\n\n\n<li>tell someone else about their experience within 1 to 3 days (60%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\">OXT Study<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People prefer digital signage over most other mediums because it is:\n<ul class=\"wp-block-list\">\n<li>able to catch their attention (63%)<\/li>\n\n\n\n<li>more unique (58%)<\/li>\n\n\n\n<li>more interesting (53%)<\/li>\n\n\n\n<li>more entertaining (48%)<\/li>\n\n\n\n<li>less annoying (26%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:160px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Signs, screens and displays that are interactive, rather than static, are far more effective at capturing people\u2019s attention and engaging them with your brand.&nbsp; This results in a significantly greater return on your marketing investment.&nbsp; Touch-free, gesture control interactivity adds even excitement to the user experience and cuts above marketplace [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4446,"parent":4456,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-4470","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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