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News Release

GestureTek’s Gesture Control Technology for Retail Advertising Shown at GlobalShop

Mar 24 2009

Portable Floor Projection, Multi-Touch, Interactive Window and Immersion Technologies on Display

LAS VEGAS, NEVADA, Mar 24, 2009 -- GestureTek, the pioneer, world leader and patent holder in gesture recognition technology for interactive marketing and entertainment systems, will showcase its latest innovations for interactive retail advertising and interactive promotional displays at GlobalShop, from March 23 to 25 at the Sands Expo in Las Vegas, Booth 4634. Among the showcased products is The Cube™, GestureTek’s turnkey, ‘plug and play’ interactive floor projection system that brings motion based interactivity to any retail store display, point of sale advertising campaign or in-store marketing promotion. Also featured will be GestureTek’s Illuminate® multi-touch interactive technology ‘Minority Report-style experiences on interactive tables and windows and ScreenXtreme® immersive technology that puts a user’s dynamic video image onto a digital sign or retail advertising display screen.

‘The Cube’ Plug N Play Interactive Floor Projection System for Retail
The Cube is a compact, turnkey, 'plug and play' interactive floor projection system. This patented technology is designed for retail stores. Completely portable, the Cube projects interactive promotional information, special effects, games and advertising onto a 5’ x 4’ diagonal interactive floor display right at the point of sale. The Cube is cost efficient because no technician is required for set up and there’s no need to hang the hardware from the ceiling. Just turn it on, place it on the floor and your retail advertising message runs automatically. More on The Cube at http://www.gesturetek.com/cube/introduction.php

Multi-Touch Tables and Multi-Touch Windows for Store Marketing
GestureTek’s patented Illuminate multi-touch interface technology turns regular retail counters, store windows and tables into exciting multi-touch interactive surfaces where patrons can access retail product marketing and promotional information. A multi-touch display is the perfect tool to engage, inform and entertain in-store visitors.

GestureTek has created retail multi-touch displays for Telefonica, the New York Visitors Center and many more retail outlets. More on GestureTek’s multi-touch display solutions at http://www.gesturetek.com/illuminate/introduction.php.

ScreenXtreme Immersive Interactive Digital Signs
GestureTek’s patented ScreenXtreme immersive, interactive advertising technology uses cameras and body tracking software to capture a person’s dynamic real-time digital image on a retail advertising display screen or digital sign. The user sees their dynamic video image on the store window or display screen and moves their hands and body to control interactive advertising content. ScreenXtreme attracts consumers to a store display and keeps them engaged for longer. More on GestureTek’s ScreenXtreme technology at http://www.gesturetek.com/screenxtreme/introduction.php

Motion Control Technology for Interactive Store Windows
GestureTek’s patented gesture recognition and motion detection technology is widely used by retailers for interactive window advertising. The interactive system turns storefront windows into interactive billboards that react to passersby. Windows can also be turned into touch screens to access multimedia. For one condominium sales center, a motion-activated SMS-enabled touch window talked to people as they walked by and booked condo viewings on the spot. Another interactive ad for an investment company featured a head-turning 3D rendering of an office space that dispersed fog as people walked by. More on GestureTek’s interactive displays for retail http://www.gesturetek.com/marketuses/retail_malls_windows.php.

About GestureTek GestureTek is the pioneer, multiple patent-holder and world leader in gesture-recognition for information, presentation and entertainment systems. Software and patent licensees include Microsoft, Sony, Hasbro and NTT DoCoMo. Clients include Samsung, CNN, Oracle, Intel, IBM and Panasonic. GestureTek headquarters: Silicon Valley. Offices in Toronto, Ottawa and Asia. www.gesturetek.com. (800) 315-1189.

Contact: Patti Jordan, GestureTek, 416-340-9290 x 274 patti.jordan@gesturetek.com; Tony Keller, SSPR, 719-634-8279 tkeller@sspr.com

Help others find this page at:

GestureTek technologies have international patent protection. U.S. patents include: 5,534,917 (Video Gesture Control Motion Detection);
7,058,204 (Multiple Camera Control System, Point to Control Base Patent); 7,421,093 (Multiple Camera Tracking System for Interfacing With an Application);
7,227,526 (Stereo Camera Control, 3D-Vision Image Control System); 7,379,563 (Two Handed Movement Tracker Tracking Bi-Manual Movements);
7,379,566 (Optical Flow-Based Tilt Sensor For Phone Tilt Control); 7,389,591 (Phone Tilt for Typing & Menus/Orientation-Sensitive Signal Output);
7,430,312 (Five Camera 3D Face Capture).