Prepare to Experience Samsung. The Samsung Experience, a remarkable 10,000-square-foot interactive emporium of virtual reality experiences and technology, opens to the public tomorrow, following media and VIP previews today. The permanent venue is located on the third floor of The Shops at Columbus Circle in the Time Warner Center.

Samsung has created a range of experiences, each of which ties the Samsung brand and technology to the experiences of everyday life. The site features hundreds of Samsung products in unique technology demonstrations such as a virtual world in a 360 degree interactive simulation, a map of the city that can be manipulated with hand gestures, and a digital fashion collection created by one of New York's hottest designers.

Samsung is not trusting folks to drop in by chance. A big electronic banner trumpets the gallery's existence to anyone entering the mall's street-level lobby. And third-floor visitors cannot miss what Samsung calls its orientation table, where an interactive map of New York offers whimsical touches -- a zebra represents the Bronx Zoo, for example. Touching an apartment building on the map starts a video clip about a couple using a Samsung device to electronically turn down lights, close windows and activate the Samsung home theater during a dinner-and-movie party. Each video clip has a related screen explaining the featured products. The map is an interactive experience that focuses on showcasing digital convergence lifestyle in New York and products that facilitate this. Visitors are able browse New York venues and interface with hand gestures (like ""Minority Report"") to summon information and lifestyle film vignettes.

The table uses sophisticated technology from GestureTek Inc, leaders in gesture recognition and tracking technology.

www.samsung.com/nyc for more information on the Samsung Experience.

press releases

September 22, 2004

Credits

Development, design and multi-media development by:
IMAGINATION
155 Franklin Street
NY 10013
Telephone
212 813 6400
Facismile
212 813 6401
www.imagination.com