Signs, screens and displays that are interactive, rather than static, are far more effective at capturing people’s attention and engaging them with your brand.  This results in a significantly greater return on your marketing investment.  Touch-free, gesture control interactivity adds even excitement to the user experience and cuts above marketplace clutter like no other medium can.  Interactive displays with a gesture control interface are also more hygienic and less susceptible to equipment breakage than touch screens or other touch-based systems.

InfoTrends Study

• Digital signage displays increase:
• brand awareness by 48%
• average purchase amount by 30%
• sales volume by 32%
• visitor traffic by 33%

Arbitron Study

• Patrons exposed to interactive floor advertising:
• recall ten advertised brands with aid (85%)
• recall ten advertised brands unaided (55%)
• are more inclined to purchase the product (47%)
• tell someone else about their experience within 1 to 3 days (60%)

OXT Study

• People prefer digital signage over most other mediums because it is:
• able to catch their attention (63%)
• more unique (58%)
• more interesting (53%)
• more entertaining (48%)
• less annoying (26%)